Posts tagged ‘diversity’
We’ve mentioned before the various ways broadcasters are working to keep viewers informed and prepared for the upcoming elections – and now there’s another exciting new political show on your TV.
News correspondent Armando Guzman has been tapped to host a new weekly political public affairs show from Entravision Communications, “Perspectiva Nacional con Armando Guzman.”
“Each week, the program will highlight the most pressing political news, issues and events impacting the U.S. Hispanic community. The show will include experts from the political arena who will discuss and provide insights into the critical issues that are important to the Latino community, with a heightened focus on the upcoming elections.”
The show launched on March 11, 2012 and airs Sundays at 8:30 a.m. Eastern on Univision affiliate stations in Connecticut, Colorado, Nevada, New Mexico, Kansas, Florida, California, Massachusetts, Texas and Washington, D.C.
It was mentioned in a recent blog post that three new multicast broadcast networks have launched in the past year to serve the African American community. We have introduced you to two of the three – KIN TV and Soul of the South TV. Rounding out our introduction of each of these trailblazing networks that are bringing valuable new (and free!) programming to viewers, here is an overview of Bounce TV, which made history by becoming the first multicast network focused on the African American community.
Launched in September of 2011, the founders of Bounce TV include Martin Luther King III, former Atlanta mayor and former Ambassador Andrew Young, and Rob Hardy and Will Packer, co-founders of Rainforest Films.
In honor of February’s Black History Month, the network is debuting its own original documentaries, “Our History,” covering topics from slavery to the Civil Rights movement to the explosion of Hip Hop each Wednesday night during the month (check here for the schedule).
Said Ambassador Young, “At Bounce, we believe we celebrate the African American community every month, every week, every day. Yet it is important as the country focuses on the contributions of African Americans to the advancement of civilization that we participate in a significant and meaningful manner. I strongly encourage people of all races and all ethnicities to watch Bounce TV every day, but particularly Wednesday nights in February.”
Bounce TV airs twenty-four hours a day, seven days a week on the digital signals of local television stations. Click here for broadcast information in your local area, and visit our content page to learn more about the numerous new channels available for free to viewers with a digital antenna.
KIN TV is a partnership between MGM and Lee Gaither (formerly the Executive Vice President and Head of Programming at TV One as well as senior vice president of programming at NBC Universal).
KIN TV also has the backing of former NBA star and current TNT basketball announcer/analyst Charles Barkley, who is apparently playing a very active role as a co-founder of the new network.
The network will be a 24/7 digital broadcast network that “will feature a wide range of entertainment, lifestyle, self-help and news programming designed to entertain, inform and inspire modern African-American viewers.”
KIN TV plans to launch in June 2012 in multiple markets around the country. Check out the KIN TV website or Facebook page to keep up to date about this new network, and visit our content page to learn more about the numerous new channels available for free to viewers with a digital antenna.
Soul of the South is the brainchild of former Heart and Soul publisher Edwin Avent, Carl McCaskill and Larry Morton, founder of Retro TV. The network will launch during the first quarter of 2012, with a focus on reaching southern African American viewers.
We were able to catch up with Soul of the South Chairman and CEO Edwin Avent at a recent Future of TV Coalition news conference:
Soul of the South intends to have in-depth coverage of news that matters to the African American community, including a two-hour morning news show, a one hour evening news program and “”Capitol Eye,” an additional half-hour hosted news and opinion show focusing on Southern capitals and politics.” (Read more).
Hollywood Reporter, which closely follows the music, motion picture and television industry reports: Soul of the South “plans to do some original programming such as a hip hop music show, a program featuring family reunions, and Drum Majors, about music at mostly black colleges.”
Also of note is that new networks targeting African-American viewers, like Soul of the South, are choosing broadcasters’ free over the air multicast channels over cable to best reach their desired audience.
Make sure to follow Soul of the South’s progress via their website or Facebook page as they launch this new venture, and visit our content page to learn more about the numerous new channels available for free to viewers with a digital antenna.
Broadcast television has come a long way since the days when there were only three networks (and thus only three channels!). Today broadcasters are focused on new innovations that enable them to deliver an ever expanding variety of new channels and viewing options for free to homes with a digital antenna.
When local TV stations began broadcasting with digital signals in 2009, it allowed them the flexibility to offer more channels for viewers through what is known as multicasting. These multicast channels are indicated as such on your TV. For example, if the primary TV channel is 53, then its multicast channels might be 53.1, 53.2 and 53.3 and they can each carry different programming.
Broadcasters are delivering on the promise of the digital TV transition, adding a dizzying array of new multicast channels, all available to viewers free of charge. In fact, in cities like Los Angeles, viewers can now receive more than 50 local television channels for free from local broadcasters.
For an ever-increasing population of minority viewers in America, broadcast television is offering exciting choices in ethnic, culturally relevant and in-language programming. For example:
- In New York City, of the 32 multicast channels, 10 offer ethnic programming.
- In Los Angeles, of the 57 multicast channels, 31 offer ethnic programming, including Spanish, Chinese, Armenian, Korean and Vietnamese.
- And in Washington, D.C., 11 of the 24 multicast channels offer ethnic programming geared toward Spanish, Russian, French, Japanese, Arabic and Chinese.
Across the United States, broadcasters are also adding more mobile channels (known as mobile DTV) – free broadcasts accessible on properly equipped mobile devices. This allows viewers to watch their favorite local news and network programs on smartphones, tablets and other mobile devices without the need for a wireless data connection (and without data streaming fees).
See the stations in your area that are currently, or soon will be, broadcasting to mobile devices (information and graphic courtesy of SNL Kagan).
New data released from research and analysis firm SNL Kagan shows that the number of live, over-the-air broadcast TV channels has nearly doubled in the last year alone, jumping from 2,518 channels at the end of 2010 to 4,552 channels at the end of 2011. SNL Kagan reports, “That year-over-year increase of 2,034 live digital and mobile TV channels in the U.S. has a lot to do with expanded multicast network programming options from new startups such as Antenna TV, Bounce TV, Live Well, This TV, Me-TV, The Cool TV, The Country Network and others expanding their reach to more than 600 stations.” Learn more about multicast networks here.
SNL Kagan also reports that, “2012 should also be groundbreaking for broadcasters in that it will bring the first commercially available launch of live mobile TV channels on a major wireless carrier’s handsets …which includes 70-plus stations covering 33 TV markets and 50% of the U.S. population.”
Local TV stations are also engaging their viewers on multiple platforms in addition to traditional TV, offering streaming video on their website, connecting via social media sites such as Facebook and Twitter, and offering mobile apps for their viewers’ smartphones.
Broadcasters’ embrace of multicasting and mobile DTV is great news for viewers, who now have more choices than ever in free, over the air programming and viewing options. Whether it’s the high school football game, a Spanish telenovela, a night of programs celebrating Black History Month, or news on an impending storm, local stations are delivering diverse and innovative content for every viewer on broadcast TV.
The future of TV is now!
February is Black History Month and the perfect time to draw attention to some of the latest, innovative, free over-the-air broadcast television networks that have been launched to serve African-American viewers. At least three new multicast broadcast networks, Bounce TV, KINTV and Soul of the South Network, are bringing their groundbreaking programs to various stations around the country (check each network’s website for broadcast information in your local area). Each network will offer a mix of programming with a focus on reaching African-American communities with exciting new cultural content.
Digital broadcasting is all about bringing consumers content relevant to their lives and communities, while seamlessly integrating the latest technologies in TV entertainment. The Future of TV is happy to highlight the ways these new partners are bringing that content to their viewing audiences.
The launch of these three networks is a significant moment in black history – a realization of the promises of the digital television transition. All of these networks have launched in just the past year, sure to be followed by the launch of even more networks designed to meet American viewers’ need for increased diversity in programming. Whether it’s in-language programming, sports, entertainment, news, faith-based programs or hyperlocal content, the future of television is here, and it’s brighter than ever!
Stay tuned – in the weeks to come we’ll be profiling each of these new networks and the great new programming they are bringing to viewers across the country.
Americans love their TV, but some depend on it more than others. Minority groups – such as Africans Americans, Hispanics and Asians – rely on free, local TV that is accessible with an antenna. As the government looks at ways to address the nation’s spectrum needs, broadcasters believe we must ensure these groups are not negatively impacted.
Just yesterday the Minority Media and Telecommunications Council (MMTC) sponsored a summit where broadcasters had the opportunity to discuss how to be sure minority groups are protected as the government discusses changes to the television spectrum.
Chris Ornelas, chief operating and strategy officer of the National Association of Broadcasters, participated in the panel “Spectrum Reallocation: How Will The National Broadband Plan’s Goals Be Realized?,” along with James Winston, executive director of the National Association of Black Owned Broadcasters, and representatives from the wireless, telecom and cable industries.
Ornelas, who is of Hispanic and Asian descent, pointed out that approximately 15 percent of Americans get their TV exclusively from free, over-the-air broadcast and an even greater percentage of African-American, Asian, and Hispanic/Latino viewers depend solely on free television via antenna. Because minority audiences rely heavily on broadcast television, it’s important that any development in spectrum reallocation protects those audiences and the services they currently enjoy and rely on for important news and emergency information.
Read more about the panel discussion here: