Posts tagged ‘Broadcast’

Americans Tune Into Broadcast for Inauguration Coverage

From the political conventions to the presidential and vice presidential debates to Election Day coverage, Americans continue to choose broadcast television over cable when it comes to important moments in history. So, it only makes sense that millions of viewers turned to their local TV stations to watch President Barack Obama sworn in for a second term.

In fact, almost twice as many Americans tuned into broadcast television networks than cable news networks for coverage of the inauguration on Monday. Nielsen ratings show an average of 12.7 million people watched the historic event on broadcast television networks while 6.7 million watched on cable networks.

Whether it was the president taking the oath, Kelly Clarkson singing “America the Beautiful,” or famous faces in a sea of people, local stations brought favorite moments of the inauguration from the National Mall into living rooms across America.

When it matters most, local broadcasters bring the nation together.

January 25, 2013 at 9:10 am Leave a comment

The Future of Television was on Display at CES!

It seemed like everywhere you turned at the 2013 Consumer Electronics Show (CES) last week, there was a new way to enjoy broadcast television! From having local news and your favorite broadcast network shows right at your fingertips thanks to mobile TV to the stunning, crystal clear picture quality of the new 8K TV, here’s a round-up of all the newest innovations in television seen at CES:

  • Coming to a living room near you sometime in the future: the 8K TV! Interested in seeing a live broadcast of the 8K TV signal? Register to attend the 2013 NAB Show, being held April 6-11, 2013 in Las Vegas, where the technology wiImagell be demonstrated!
  • Samsung is pre-installing the Univision app on their TVs to keep up with the demand for diverse, quality broadcast programming.
  • Meanwhile, the popularity of mobile TV continues to grow – Dyle and MyDTV now offer live broadcast television for smartphones in select U.S. markets! This service is the same that you get on your TV at home – no data charges or Internet access necessary because it uses the broadcast airwaves.

The future of TV is here – it’s your favorite local channels when and where you want them. It’s the local news you rely on and the shows you can’t live without at your fingertips. Which innovation are you most looking forward to including in your TV viewing routine?

January 17, 2013 at 9:45 am Leave a comment

Mobile TV Availability Expands to New Cities

Mobile TV is one of the fastest-growing broadcast innovations that TV fans can’t get enough of!

To keep up with the growing interest in broadcast programming on-the-go, the Mobile500 Alliance, with Fisher Communications and Hubbard Broadcasting, have launched a new mobile digital television service, myDTV. They recently announced that they will be distributing 750 receivers in Seattle and Minneapolis to iPhone and iPad users so that they can try free, local TV on the go via the free MyDTV app.

The MyDTV app provides users with a unique viewing experience, with closed captioning, an electronic program guide, built-in social media tools and an option to record live programs.

Even better, since the MyDTV app relies on broadcast signals (not streaming) you don’t have to worry about using your data plan or getting hit with overages! You can enjoy your local news and favorite broadcast programs for free.

With more options to get your broadcast TV shows live and on the go, 2013 is off to a great start!

January 10, 2013 at 9:31 am Leave a comment

Local Broadcasters Continue to Help with Northeast Relief Efforts after Hurricane Sandy

It has been over a month since Hurricane Sandy hit the Eastern seaboard but rebuilding efforts continue, and local broadcasters are doing everything they can to help their local communities and those devastated by the storm.

As Sandy approached, local TV and radio stations provided critical information about the storm path to inform citizens. When the hurricane bore down on the area, other forms of communication failed, but broadcasters were there to provide a lifeline to residents. Now, it is time to rebuild, and once again local stations are pitching in to return normalcy to the area. From fundraisers to food drives, stations are asking their listeners and viewers to donate nonperishable items, clothing and batteries to help their neighbors in need.

To read about their efforts, click here.

December 5, 2012 at 9:52 am Leave a comment

Is A “Dongle” On Your Holiday Wish List This Year?

The holiday season is officially upon us! Before you pack up the kids to go over the mountain and through the woods to grandma’s house, make sure you can make the car ride even more enjoyable for everyone by having free TV on your iPhone or iPad!

The Elgato mobile TV dongle plugs into your iPhone or iPad turning it into a portable television, without the worry of data charges since it relies on signals directly from your local TV stations.

This first of its kind device in the U.S. market can connect to Apple devices and is available in all markets where TV stations are transmitting mobile TV signals.

Mobile TV allows you to stay informed and entertained on the go with the same local and national broadcast news and entertainment programming that you receive on your TV at home. This is live TV, not streaming. And because it uses the broadcast TV airwaves, not the Internet, an unlimited number of viewers can watch on their iPhones and iPads at the same time without buffering.

Dongles have been extremely popular since their debut in early November. In fact, dongles are so popular they are flying off the shelves, making it challenging for the manufacturers and retailers to keep up with demand.

Whether waiting to board a plane or driving to see loved ones over the holidays, users are able to watch their favorite broadcast TV programs live and on the go – for free – with the Elgato mobile TV receiver. With all the expenses that are rung up during the holidays, this is something all consumers can cheer about!

November 29, 2012 at 1:15 pm Leave a comment

More Choice for Free – What’s Not to Like?

Now more than ever, people are saying goodbye to their expensive subscription TV service (like cable and satellite) and opting to use new, TV antennas to get dozens of channels, for free. These aren’t your father’s “rabbit ears” either. ImageThese new antennas are sleek and powerful, so put away the tin foil – you won’t need it to get your local news and favorite broadcast network shows, like Nashville, X Factor, Parks and Recreation and The Good Wife!

If you’re considering joining the millions of Americans who are enjoying the best of broadcast television without a monthly fee, there are a few simple steps you will need to take, as outlined on This site helps you select the best antenna for your needs.

  1. The first thing the site will ask you for is your zip code. Your zip code helps calculate the signal strength and location of all the broadcast stations in your area to determine the type of antenna you need. 
  2. will also ask you for your street address. This information is used to determine whether there are terrain features, nearby trees or tall structures that could affect your television reception.
  3. The last question the site will ask you is where you want to mount your new antenna. This will also determine which antenna will work best for you. The higher you mount your antenna, the better it works (which means even more crystal clear channels for you!)

Using an antenna to get your favorite shows for free may sound retro, but is actually part of the exciting future of broadcast television. With an antenna, viewers are able to enjoy the crystal clear pictures of digital television (often with better picture quality than subscription service delivers), as well as a multitude of subchannels that bring the best of hyperlocal content, such as weather updates, high school sports and foreign language programming, to viewers for free. Some of these additional local channels may not be available on cable or satellite – at any price.

The future of TV is bright, and there are more free broadcast TV services under development today that your same antenna will deliver to your home soon – so stay tuned!

November 19, 2012 at 11:07 am 1 comment

Viewers Choose Broadcast During Election 2012

This fall, Americans not only chose the 44th president of the United States – they also chose broadcasters as their go-to resource for election information. America’s broadcasters played a vital role in the 2012 election, providing viewers with information on candidates and what they could expect at the voting booths, proving the importance of broadcast television in their communities. 

From the political conventions to the debates to coverage of the returns on election night, television viewers could watch the road to the White House for free thanks to over-the-air television. More than 37 million Americans turned to broadcast to watch the results of the 2012 presidential election unfold. And in every local community, viewers turned to their favorite stations to get the results of races closer to home, such as board of education seats and congressional members.

In addition to providing live coverage of these important events, many broadcasters took to social media as another way to connect with their viewers. Popular social media channels Facebook and Twitter allowed broadcasters to interact with viewers, contributing to the 31 million tweets sent throughout the day.

No doubt, broadcasters take their commitment to civic responsibility seriously, and viewers know they can count on their local stations to provide the information they need to cast their ballots on Election Day.

Even with numerous choices in today’s digital age, more Americans trust their local TV stations to bring them the information they need, when and where they want it. That’s the future of TV.  

November 9, 2012 at 9:46 am Leave a comment

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