It’s cool to have rabbit ears again
It’s not just those in the broadcasting community talking about The Best Deal Around anymore. Over-the-air antennas, affectionately dubbed “rabbit ears” are getting more coverage than ever these days, from high-profile tech blogs like Gizmodo to articles in the well-respected publications like Time and Wall Street Journal.
Why all the interest? Aren’t rabbit ears a relic of the past?
On the contrary – as Avner Ronen, chief executive of Boxee, says in a recent Wall Street Journal article, “’Many consumers don’t realize [that by using rabbit ears] they can get these channels over the air in HD for free…’.”
Additionally, “the number of American households wired with only broadband and broadcast TV jumped 23% to 5.1 million in the third quarter of 2011 compared with the year-earlier period, according to a recent Nielsen study.” (Read more).
With this increase in households using only broadband and broadcast TV, Gizmodo notes that “Rabbit ears are a perfect complement to streaming; they’re inexpensive, and they let you watch a good amount of ‘event’ programming [such as awards programs, major sport events, etc.] live.” (Read more).
And, as Time points out, “Most places in the U.S. can get on average 30 to 45 channels over the air” for free. (Read more).
It’s not surprising more viewers are realizing the exciting and diverse channels all offered for free through broadcast television. And an affordable antenna is just the thing to help bring a world of high-quality content into your home. Could it be that rabbit ears are actually cool? We think millions of TV viewers would agree that answer is a resounding “yes.”