The Future of TV Blog

Soul of the South

February 14, 2012 at 12:09 pm 1 comment

As mentioned in a previous blog post, we are profiling three new multicast broadcast networks focused on serving the African American Community. Today we are focusing on Soul of the South.

Soul of the South is the brainchild of former Heart and Soul publisher Edwin Avent, Carl McCaskill and Larry Morton, founder of Retro TV. The network will launch during the first quarter of 2012, with a focus on reaching southern African American viewers.

We were able to catch up with Soul of the South Chairman and CEO Edwin Avent at a recent Future of TV Coalition news conference:

Soul of the South intends to have in-depth coverage of news that matters to the African American community, including a two-hour morning news show, a one hour evening news program and “”Capitol Eye,” an additional half-hour hosted news and opinion show focusing on Southern capitals and politics.” (Read more).

Hollywood Reporter, which closely follows the music, motion picture and television industry reports: Soul of the South “plans to do some original programming such as a hip hop music show, a program featuring family reunions, and Drum Majors, about music at mostly black colleges.”

Also of note is that new networks targeting African-American viewers, like Soul of the South, are choosing broadcasters’ free over the air multicast channels over cable to best reach their desired audience.

Make sure to follow Soul of the South’s progress via their website or Facebook page as they launch this new venture, and visit our content page to learn more about the numerous new channels available for free to viewers with a digital antenna.

Entry filed under: Uncategorized. Tags: Airwaves, antenna, Broadcast, Broadcasters, Broadcasting, community, diversity, innovations, multicast networks, Over-the-Air, Television.