November 21 is World Television Day! The United Nations General Assembly proclaimed this day of recognition in 1996 to promote “the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
Numerous organizations around the globe come together on World Television Day to highlight TV’s crucial contribution to the global economy, politics, education and entertainment. Television is a medium that improves the world, triggers imagination, raises curiosity, encourages education and unites millions around common interests.
In the United States, local broadcast television stations provide viewers with urgent emergency information, important local and national news and the highest-rated sports and entertainment content, all for free over the air. Broadcasters’ public service supports communities across the country. And with mobile innovations, free TV is more accessible than ever before. At home and around the world, the TV you love educates and empowers viewers and their communities. This commitment is at the core of the future of TV.
Learn more about the event and TV’s role around the world at WorldTelevisionDay.com.
This week, the National Association of Broadcasters partnered with the National Academy of Television Arts & Sciences to host a seminar on recent developments in mobile TV.
Industry leaders discussed how viewers are using mobile TV in different markets and looked at the newest mobile TV device, developed by Dyle TV and Audiovox, available to consumers this holiday season.
Mobile TV is unique among mobile video offerings because it delivers signals to devices over the air, without onerous data streaming costs. Panelists emphasized its enormous potential benefit to the cost-conscious viewers who are adopting mobile TV as service expands across the country.
Click here to watch the archive of the event.
Polling places across the country are open today for state and local elections, and local television stations have kept the voters headed to the polls informed about the issues impacting their communities. These local stations, many of which sponsored or hosted debates on these important local issues leading up to Election Day, will go wall-to-wall tonight with coverage of the results as they come in.
From debates and campaign news leading up to Election Day, to tonight’s election returns coverage, television viewers can be more informed about those representing their interests in state and local government thanks to free, local broadcasters.
A recent study by Pew Research demonstrated that local TV news remains the dominant way Americans get news at home. Even with numerous choices in the digital age, more Americans trust their local TV stations to bring them the information they need, when and where they want it. That’s the future of TV.
More Americans are checking out mobile TV, the service provided by stations that offers viewers the opportunity to watch broadcast TV – local news, weather, sports and favorite broadcast shows – while on the go and with no data streaming charges.
This week, Dyle TV released a new mobile TV product. This new receiver allows for the delivery of Dyle signals to smartphones and tablets without a converter. Previously, viewers had to purchase a dongle to plug into their smartphone or tablet to watch broadcast TV on-the-go.
This new product is a handheld-sized box with an antennae, which picks up the mobile broadcast signal and wirelessly delivers the signal to a device via Dyle’s app. The app is available for free from the iTunes App store.
This is great news for viewers as this new feature will be released during broadcast TV’s popular fall season. Have you tried mobile TV yet? If not, what are you waiting for?
One of the primary benefits of local TV stations is that they keep you informed and in touch with your community. Whether covering the high school football game or hosting a local health fair, broadcasters are the best at serving their communities. New research suggests local stations are also the best at spurring water cooler conversations.
A recent survey found that local TV news is a top conversation starter, beating cable channels, as well as social media. Weather, tends to dominate the conversation, with 82 percent of survey respondents saying they discuss the weather every day.
A few key takeaways from the survey:
- Local TV news is three times more likely to start a conversation than digital media;
- About 25 percent of conversations on news topics were sparked by local newscasts (versus 17 percent started by broadcast network news and 11 percent by cable); and
- Local news spurred more conversation than any other programming – including network primetime.
You may not realize that even if you’re watching a national cable channel cover important breaking news, they are actually using a local broadcast station’s signal for on-the-ground footage.
Broadcasters pride themselves on being a trusted source of local news. They are also delivering their highly-valued local content to different platforms through mobile television, such as smartphones and laptops, giving viewers more opportunities to watch their local news on the go.
What do you count on your local TV stations for?
School buses are back on the roads and there’s a crispness in the air – although the season doesn’t technically begin until September 22, fall is here!
With a new season comes new broadcast programming to enjoy. Thanks to broadcast TV, football fans have the best seat to cheer on their team. Even better? They can watch the game for free with an antenna.
Americans agree: the best shows are on broadcast! Each week, broadcast TV takes top ratings, with viewers tuning in to watch their favorite broadcast shows. In addition to viewer favorites returning – “Glee,” “Dancing with the Stars,” “Big Bang Theory,” “The Vampire Diaries” and “Parks and Rec” – a batch of new programs will make their debut in the next few weeks. Click here to see the lineup for this fall on broadcast.
And you don’t have to be home to watch your favorite shows. With mobile television, you can watch your favorite shows on the go. Local stations use TV airwaves to deliver their content to your mobile device wherever you are, so you don’t have to worry about buffering from streaming on the Internet or data charges. Interested in watching these offerings and more without an expensive monthly subscription? Click here to learn more about receiving broadcast channels, free and over-the-air.
Broadcast TV brings you the best content – local news, breaking emergency information and your favorite shows – wherever you are.
What are you most looking forward to watching on broadcast TV this fall?
More than 22.4 million American households (representing 59.7 million viewers) receive television exclusively through over-the-air broadcast signals – not a pay service such as cable or satellite. These viewers rely solely on free, broadcast TV for their local news, favorite broadcast programs and emergency information. Without broadcast TV, these rural households, which include farmers, ranchers and small rural communities, would be left without a critical lifeline during times of crisis.
From the devastation created by Hurricane Sandy and the tornadoes in Oklahoma earlier this summer, we have seen the vital role broadcasters play in communities, especially in times of tragedy. Time and time again, local TV and radio stations help warn citizens when a weather emergency is approaching and help rebuild after the storm.
But beyond times of danger, many viewers in rural America depend on local TV and radio to learn of important issues that may affect their livelihoods. Farmers and ranchers especially depend on broadcasters for weather information and agriculture news.
The Federal Communications Commission’s (FCC) upcoming first-ever incentive spectrum auction could threaten rural broadcast TV viewers’ access to local channels, because of the low-power stations and TV translators used to deliver broadcast signals. To learn more about how the spectrum auction may impact rural viewers, click here.
Members of Congress realize the importance of broadcast TV in isolated communities that range from mountainous regions to farmland across the country, and are voicing their concerns to the FCC with a letter to Acting Chairwoman Mignon Clyburn. We applaud these members of Congress for recognizing the valuable role broadcast TV plays in rural communities.